Fidelum Partners is a research-based consulting and professional services firm focused on customer insights, loyalty and growth strategies that help our clients achieve sustained performance. We take pride in carefully building lasting relationships with our clients and keep their best interests at the forefront of everything we do.
Fidelum Partners was founded by Chris Malone in March 2010 as the Advisory Services practice of The Relational Capital Group. In September 2013, we became a stand-alone firm to better reflect our broadening range of research-based consulting and professional services.
In Latin, the word Fidelum is the plural of fidelity. So literally translated, our name is intended to mean “We Faithful Partners” and refers to the loyal relationships we build with our clients, as well as the strong commitment we have to one another as colleagues. As it turns out, this name also has its roots in The Malone family history. While researching his Irish ancestors in the mid-1990s, Chris learned that for hundreds of years the Malone family motto has been Fidelis ad Urnam, which means Faithful Until the Tomb. It was this sentiment and aspiration that compelled us to become Fidelum Partners.
By design, we are a firm that has fewer clients with whom we have broader relationships that involve multiple projects and services during the course of each year. We are honored that they turn to us with their most difficult problems and challenges, whether following a difficult earnings call, to develop an ambitious new growth strategy or to navigate a thorny issue within their leadership team. We are loyal and committed to them before all else, and they tend to work with us across multiple roles and companies during their career journey.
Perhaps we are just a bit “old-school”, but we are more interested in making a difference than making a fortune — though we expect that a fortune may follow if we succeed at making a difference for our clients first.
Our firm is comprised of accomplished business executives that have held senior management roles in Fortune 500 companies. We have walked in the shoes of our clients and know how to get things implemented successfully in complex business environments.
We provide services in six core practice areas, leveraging our experience as accomplished business executives in sales, marketing, research and talent management at Fortune 500 companies.
Our penetrating customer research and insights have helped clients in a broad range of industries untangle and overcome their most difficult growth challenges. In fact, our award winning warmth & competence customer loyalty framework has been reported on by major news outlets and published in peer-reviewed academic journals, literally reshaping conventional wisdom on how customers relate to companies and brands. What customer questions are keeping you awake at night?
ALL of our Principals are experienced sales and marketing executives that have successfully led growth initiatives at Fortune 500 companies. Sorry, no career consultants available here – just passionate professionals who know how to get things done and deliver results in large organizations. Our clients work with us as trusted confidants who help them navigate high pressure environments, intensely competitive markets and rapidly evolving customer expectations. What growth challenge can we help you overcome?
Even the world’s best insights, strategies and plans can’t be executed without the right talent and expertise on your team. After several of our clients turned to us for advice on how to expand and strengthen their teams, it became obvious that a Talent Recruitment & Development practice would help broaden and deepen our client relationships. What critical talent is missing from your team?
Sustained business performance isn’t achieved through luck or improvisation. Rather it’s the result of thoughtful planning and diligent execution. Our knowledge, skill and experience at analyzing markets, identifying opportunities and developing detailed plans to address them match those of big name consulting firms, but without the seven figure price tag. Our Practice Leader, Steve McMahon, has led major planning initiatives at Coca-Cola, Cinnabon, Aspen Dental and many other major companies. What could you accomplish if you had the business case and buy-in to execute a multi-year plan?
An effective partnership with an organization or event is no longer about eyeballs, impressions, or awareness, but rather lasting emotional connections and customer relationships. We help clients get the most from their partnership and event marketing investments by leveraging them in ways that lead to tangible business growth, not just image enhancements. Our Partnership Practice Leader, Donald Crawford, is a twenty-five year veteran at managing sports and entertainment partnerships, with experience at Choice Hotels, Verizon and his own sports management firm. Are you getting all the results you deserve from your partnership and event marketing programs?
Drawing on his experience as an accomplished sales and marketing leader at some of the world’s most successful companies, Chris Malone has a unique ability to enlighten, entertain and inspire audiences with powerful customer loyalty insights, success stories and ideas that will change the way you see the world around you.
His new book, The HUMAN Brand, offers compelling evidence that the traditional rules of business are fundamentally at odds with the natural triggers of human trust. How could your team or audience benefit from a fresh perspective on customer loyalty in the digital age? Book Chris to Speak
Chris will be speaking to a wide variety of audiences over the coming months. Take a look to see where and when he may be appearing at a venue near you.
Chris has enlightened and entertained audiences of all sizes in the past few years. Here is just a sampling of the events he's spoken at.
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These reviews from Chris's previous speaking events are typical of the positive feedback he get's from event planners.
People everywhere describe their relationships with brands of all kinds in deeply personal ways—we hate our banks, love our smartphones, and think the cable company is out to get us. What’s actually going on in our brains when we make these judgments?
Through their original research, customer loyalty expert Chris Malone and social psychologist Susan Fiske show that we relate to companies, brands, and even inanimate products in the same way that we naturally perceive, judge, and behave toward one another.
Early humans developed a kind of genius for making two specific kinds of quick judgments: What are the intentions of other people toward me? And how capable are they of carrying out those intentions? Social psychologists call these two categories of perception warmth and competence, and they drive most of our emotions and behavior toward other people—and in today’s modern world, toward businesses too. As a result, we become devoted to certain companies, brands, even products, but we also have high expectations for loyalty from them in return.
Having evaluated over 45 companies across 10 separate studies, Malone and Fiske offer in-depth analyses of companies such as Johnson & Johnson, Hershey’s, Domino’s, Lululemon, Zappos, Amazon, Chobani, and Sprint, showing how they manage to achieve success and sustain it—even recovering from major missteps—by forging genuine relationships with customers.
The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.
We have been fortunate to have our insights and work appear in variety of media outlets. We are pleased to share these and other articles we find relevant and useful with you.Read More
You may also find these more detailed white papers and reports on our areas of expertise interesting and helpful as well.